Archive for September 15th, 2008

15th September
2008

First Published in The New York Sun, September 15, 2008

By Andrew Wolf

Michael Phelps, the Olympic champion, is understandably trying to capitalize on his remarkable athletic achievements. In reality, there is little money to be made from swimming. There are no pro swim teams, or other professional competition for which he could be compensated.

So in time-honored tradition, Mr. Phelps is seeking his fortune through endorsements. Last month he delivered endorsements for Kellogg’s Frosted Flakes and McDonalds Restaurants. He might as well have endorsed firearms for toddlers or condoms for six-year-olds, such was the venom and antagonism of the backlash.

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