Archive for August 4th, 2005

4th August

First Published in The New York Sun, August 4, 2005

By Andrew Wolf

The former Bronx borough president, Fernando Ferrer, has released his first commercial, an innocuous 30-second biographical piece run on cable and Spanish-language TV in a very limited buy. The spot is designed more for the press than for the public. By becoming the first Democrat to hit the airwaves, Mr. Ferrer’s handlers hope to get buzz going. Since I’m writing about it, as is every other political observer here in Gotham, there must be something to that strategy.

Interestingly, Mr. Ferrer’s new slogan is “Fernando Ferrer: for all of us, for a change.” What does this mean? Is Mr. Ferrer suggesting that Mayor Bloomberg — who,if nothing else,is annoyingly inclusive — is not the mayor of some group? Who is us? Is it everyone? Is it the poor? Minorities? Puerto Rican New Yorkers?
Or does he mean that this time HE intends to be the mayor of all of us, a departure from the Sharpton-inspired “two cities” theme he pursued four years ago?